Vision and Aging
Join other health centers, medical professionals, employers, businesses, senior centers, and citizens across the country who are helping older adults learn about the importance of eye health. Every effort helps adults ages 50 and older make their vision a health priority. Visit the secure NEI publications catalog to find educational materials to use as part of your eye health education program.
Consider the following activities when developing your strategy to reach older adults in healthcare or community settings:
Arrange for eye care professionals and other health professionals to use the See Well for a Lifetime Toolkit to speak at civic, employee, cultural, faith, and fraternal events about the importance of comprehensive dilated eye exams and distribute the Diabetic Eye Disease/Glaucoma Medicare Benefit Card.
Distribute information about eye health to older adults where they live or obtain services, including health clinics, senior centers, retirement homes, and community centers. Share information at social events, meetings of support groups and special interest clubs (such as book clubs, knitting clubs, mall walking clubs, etc.), employee meetings, and after faith services.
Provide vision and aging educational materials to your patients or facility residents and their families.
Send reminder cards or e-cards to your patients or facility residents to make appointments for a comprehensive dilated eye exam for themselves or a loved one.
Take advantage of community events such as local health fairs, festivals, sports events, and walk-for-health events. Focus on special events and festivals that attract people who are ages 50 and older.
Consider promoting eye health messages in conjunction with local or regional activities related to national healthy aging campaigns, such as the Senior Olympics or Healthy Aging Month.
Use or develop social media resources, such as Facebook or Twitter, where you can post messages or videos with facts or information about healthy aging and eye health.
Establish a vision and aging information center in your health center, community center, personnel office, or employee cafeteria. Sponsor a health fair, make room for an exhibit, or provide space for a table or booth to distribute vision and aging educational materials.
Display posters, brochures, and print PSAs in your office, educational setting, community event, or anywhere people at higher risk for age-related eye diseases will view them.
Use inserts in prescriptions, paychecks, utility bills, bank statements, and shopping circulars to remind consumers to encourage people in their lives who are ages 50 years and older to talk to their eye care professional.
Record radio PSAs about eye health and eye diseases, and play them for callers who are put on hold at health clinics, insurance companies, or hospitals. Play them on your public audio systems.
Ask hospitals to include information about age-related eye diseases in medical continuing education programs. Be sure to include information about the Medicare benefit that covers comprehensive dilated eye exams for people at higher risk for diabetic eye disease and glaucoma.
Encourage local health educators to incorporate information about vision and aging into their existing programs, especially those serving older adults.
Use the See Well for a Lifetime Toolkit to educate community volunteers who interact with older adults at higher risk for age-related eye diseases. Encourage them to provide transportation for visits to eye care professionals for a comprehensive dilated eye exam.
Issue a proclamation about the importance of encouraging people ages 50 years and older to have a comprehensive dilated eye exam every one to two years. Proclaim “See Well for a Lifetime (Day, Week, or Month).”