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National Eye Health Education Program (NEHEP)

Diabetic Eye Disease: Outreach Tools and Tips

There are many ways to increase awareness about diabetic eye disease among the communities you serve. You can hold events anytime throughout the year, especially during National Diabetes Month in November. Check out these ideas, including tips for using traditional and social media, and integrate a few into your educational and promotional efforts.

Promote activities and events year-round

There are many ways you can rally support and share information about diabetic eye disease throughout the year. The following are just a few ideas:

  • Distribute diabetic eye disease educational materials at health clinics, meetings, educational settings, health fairs, faith-based institutions, and senior centers.
  • Connect with community health workers or promotores who are already involved in educating people with diabetes. Join them in leading an eye health education session or hosting a health fair display using the Diabetes and Healthy Eyes Toolkit.
  • Have someone in your organization post NEHEP messages regularly on your Facebook and Twitter pages.
  • Include print PSAs, infocards, and infographics in organizational newsletters, community phone books, shopping circulars, and coupon mailers. Use them as inserts in prescription bags and shopping bags. Encourage local businesses to use them on restaurant receipts, placemats, take-out food containers, and cups.
  • Pick an infocard each month and post it on your organization’s Facebook and Twitter pages. Invite your partners and followers to share as well.
  • Include an infographic as part of an eblast distribution.
  • Arrange for eye care professionals and other health professionals to speak about the importance of comprehensive dilated eye exams at civic, employee, cultural, faith, and fraternal events. Distribute the Medicare benefit card.
  • Ask hospitals and clinics to include articles about diabetic eye disease in their newsletters and magazines.

Observe National Diabetes Month in November

During National Diabetes Month, join efforts across the country to raise awareness about diabetic eye disease and inform people with diabetes about the importance of maintaining healthy vision. Here are some ways to help you promote awareness.

  • Include a ready-to-use article, a print PSA, and an infographic in your organization’s newsletter, website, and blog and share with local media and partner organizations.
  • Add an e-signature banner to your email messages and ask other people on your staff to do the same.
  • Reach out to other eye health organizations to join efforts for a bigger, better impact. Plan a webinar or Twitter chat on diabetic eye disease. Promote diabetic eye disease resources and messages. Use the National Diabetes Month Social Media Toolkit as a source of information.

Communicate through traditional and social media

You can extend your outreach efforts by using traditional media and social media. Both play an important role in spreading the word about eye health. The following information will help you develop and implement a media plan to reach more people at risk for diabetic eye disease.

Engage local media organizations

Tips for Working with the Media

Your local newspapers, radio stations, and television stations have enormous influence to shape—and even change—public opinion. They can play a key role in educating people about ways to lead longer, healthier, and more productive lives.

To help you develop a positive and productive working relationship with print and broadcast professionals and organizations in your community, we have prepared this helpful media guide. It contains suggestions about ways you can work with the media to raise awareness about eye health in the communities you serve and how to generate news media coverage for your organization and programs.

Download Tips for working with the media PDF [1.6 MB]

Send the following materials to community newspapers and other local media to help promote National Diabetes Month.

Be sure to include an e-signature banner on your correspondence during National Diabetes Month.

Much of the content on the NEHEP and NEI websites is in the public domain. However, some items are marked as protected by copyright laws and will require permission to be used. Please refer to our copyright policy for more information.

Use social media


Social media is essential for public health outreach initiatives. You can reach many more people by including social media in your outreach plan. To help support your efforts during National Diabetes Month, we created a National Diabetes Month Social Media Toolkit. The kit contains:

Follow us on the NEHEP Facebook and Twitter pages, share our diabetic eye disease videos on YouTube, and get some great ideas on the Diabetic Eye Disease Pinterest board.

Find more diabetic eye disease supporting materials on our Resources page.