Partnering with local news media — including newspapers, radio stations, and TV networks — is a powerful way to reach people in your community.  

You and your media partners can work together to: 

  • Share important messages about low vision and vision rehabilitation 

  • Raise awareness about eye health in your local community 

  • Get the word out about your organization and programs 

Learn how to build productive media partnerships

Our media guide has everything you need to build strong partnerships with your local media, including tips, tools, and templates to help you: 

  • Identify your goals and objectives 

  • Make a list of media contacts 

  • Communicate successfully with the media using fact sheets, press releases, and more 

Share our resources with your local media partners

You can help educate members of the media about eye health and eye diseases. When reaching out to community newspapers and other media outlets in your community, share our ready-to-use articles, videos, infographics, and infocards with them.  

NEI Copyright Policy

Most of our content is in the public domain, which means you can print, download, copy, and share it for free. We’d just like you to let people know it came from us.

When you use our materials, please include this acknowledgement:
“Courtesy: National Eye Institute, National Institutes of Health (NEI/NIH)”

However, some things are protected by copyright laws, and you’ll need permission to use them. Not sure if you need permission? Check our copyright policy for more information.

Last updated: July 29, 2019